Case Studies

Aesthetics Plus Case Study:

Since 1996 Aesthetics Plus has provided advanced training in the latest skin care techniques to medical spa and day spa professionals. Classes are available in five states, and successful class participants receive a certificate that is highly respected in the industry. Continuing education for esthetics spa and medical personnel is crucial in establishing a successful esthetics business and for staying competitive; Aesthetics Plus is a market leader in this training.

The Need:

Aesthetics Plus needed a method to both promote their courses online and to allow course registration and purchases. Though training courses account for nearly 60% of their revenue, Aesthetics Plus is also a distributor for high-end esthetician supplies, chemical peels, waxing systems, and a variety of other products. With new products becoming available weekly, and a wide variety of courses changing monthly, both the online store, and training courses needed to be easily manageable by office team.

 

The Approach:

• As a main component in the complete site redesign, Perfect Storm created a dynamic course description page that can be updated by the client through a light content management system (CMS) from Adobe.
• Perfect Storm implemented an online shopping cart for each of these products to be sold direct. The Office Staff manages all inventory, purchase orders, coupons/discounts, and daily specials using tools included in the product.

 

The Results:

• In the first two months of operation, the Aesthetics Plus online store grossed $49,000 in sales. We expect 2009 to be even more profitable since launching Google Adwords and Search Engine Optimization programs.
• In two months, Aesthetics Plus received over 110 registrations from customers requesting a web site account. Though 80 of them were previous customers, they had not made purchases in over six months. New customers which were not previously familiar with Aesthetics Plus account for nearly 30% of new registrations.
• The site's traffic is increasing as Search Engine Optimization, and Pay-Per-Click campaigns continue.

 

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