Case Studies

3com Case Study:

The Need:

3Com, a massively successful, fast growing networking company in the US had been left behind in Europe by niche and local players. 3Com aimed to enter the market by developing awareness and getting trial equipment in place with large government and corporate entities. 

The Approach:

• Launched highly successful direct campaigns programs into the 4 main regions using local lists and languages (in 12 languages actually)

 

The Results:

• Established 3Com in the EU and across the language, legal and business cultural barriers of Europe
• Initiated dialogue with prospect companies previously unaware of the brand and offering
• Developed programs that received more than 1% response rates—very high in EU and for a new company
• Funneled these leads to the sales force and channel sales division
• Led a team of agency and client resources to develop a process to launch US technology marketing efforts throughout Europe, EMEA, South Africa and Australia

 

« Back to case studies